Grew an on-demand analytics community from $0 to $1.5M in projected annual revenue. Scaled team from 3 to 25 internal and community contributors. Ideated and launched the MetricsDAO protocol + app. Closely involved in legal and tokenization work.

Web3 DAO, seed stage

As Flipside’s first Product Manager, launched the company’s flagship data query + visualization app. Scaled team to 7 PMs, design + research. Scaled app to 1000s of users and millions of queries + visualizations. Led product strategy + roadmap, adopting traditional product practices to early-stage crypto environment.

Web3 Data, Series A -> B

Launched WordStream Advisor for Ecommerce and scaled from $0 -> $1M ARR. Led product strategy + roadmap. Grew responsibilities to manage WordStream Advisor product suite + team of 7.

Championed Agile practices and hypothesis-driven development to encourage rapid experimentation and exceed KPIs in a highly competitive market. Increased team-wide OKR achievement to 77% from 59% in 6 months.

B2B SaaS, Series B -> Acquisition

Advisor and contributor to several DAOs, including Index Coop and Rehash. Involved in several mentorship programs for women in Web3.

I worked in marketing for 6 years and regularly use those skills. Product-led growth, A/B testing, conversion rate and funnel optimization, web design, and even some copywriting (in a pinch.)

Web2 public companies + startups